A GNN-based Multi-task Learning Framework for Personalized Video Search

Watching online videos has become more and more popular and users tend to watch videos based on their personal tastes and preferences. Providing a customized ranking list to maximize the user's satisfaction has become increasingly important for online video platforms. Existing personalized search methods (PSMs) train their models with user feedback information (e.g. clicks). However, we identified that such feedback signals may indicate attractiveness but not necessarily indicate relevance in video search. Besides, the click data and user historical information are usually too sparse to train a good PSM, which is different from the conventional Web search containing users' rich historical information. To address these concerns, we propose a multi-task graph neural network architecture for personalized video search (MGNN-PVS) that can jointly model user's click behaviour and the relevance between queries and videos. To relieve the sparsity problem and learn better representation for users, queries and videos, we develop an efficient and novel GNN architecture based on neighborhood sampling and hierarchical aggregation strategy by leveraging their different hops of neighbors in the user-query and query-document click graph. Extensive experiments on Baidu(1) video search engine dataset show that our model significantly outperforms state-of-the-art PSMs, which illustrates the effectiveness of our proposed framework.