Analyzing Topic Attention in Online Small Groups

Attention is a scarce resource disputed by algorithms and people on the Internet. This competition for attention is part of online spaces especially online small groups where there is a limited number of individuals interacting with each other using text and media content that is not controlled by algorithms or human curators. In these groups, as certain participants and piece of content can catch the collective attention, a question that naturally arises is: how to analyze topic attention in online small groups? In this paper, we propose a methodology aimed at answering this question. Our proposal consists of sets of analyses over topical (obtained from topic analysis) transition graphs for characterizing attention allocation, permanence and shifting as well as participant role characterization during discussions in online small groups. We experimented with our methodology using WhatsApp groups as a case study. Among other results, we identified and characterized abrupt and smooth topic transitions as well as patterns of participant activity related to certain topics.