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Should we teach in hybrid mode or fully online? A theory and empirical investigation on the service–profit chain in MBAs

Laurent Scaringella,Anna Górska, Dennis Calderon,Jose Benitez

Information & Management（2022）

Cited 4|Views14
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Abstract
•Should we teach in hybrid or fully online mode to maximize programs’ reputation?•Faculty members’ satisfaction and the MBA program expectations improve MBA WOM.•Pathways: MBA quality, MBA value, class satisfaction, and MBA loyalty.•Hybrid is a stronger reinforcing mode of these effects chain than the fully online.•IT creates differential business value being integrated into a hybrid teaching model.
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Key words
Higher education institutions,Faculty-centric,MBA programs,Hybrid teaching,Online teaching,Word-of-mouth
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