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"互联网+"桑苗营销的优势及发展对策

戴建忠,孙海燕,唐小兰,陈伟国,钱秋杰,林蔚红

New Countryside（2021）

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Abstract
浙江省海宁市桑苗产业历史悠久,是全国嫁接桑苗主产区之一.近年来,建立在互联网基础上的营销手段不断推陈出新,对传统营销模式产生了巨大的冲击力.本文通过对"互联网+"营销模式的分析,结合桑苗生产特点,探讨桑苗营销的新路子.
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