基于多元构造理念的零售业泛非接触商业模式构建策略
Commercial Times(2021)
Abstract
突如其来的新冠肺炎疫情,使零售业遭受了一定的冲击,也暴露出诸多问题.本文通过对消费者和零售业的两极分析,并以多元构造理念为指导,运用一体化的建设方法,变挑战为机遇,提出了零售业泛非接触商业模式的构建策略.
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