Outstanding Article of the Year – 2020

VOLUME 27, 4 “How TechnologyBased Startups Can Use Customer Value Propositions to Gain Pilot Customers”Markus Kirchberger, Marc Wouters & James C. Anderson Pages: 353-374 https://www.tandfonline.com/doi/full/10.1080/1051712X.2020.1831212 The runner-up is: VOLUME 27, 2 “Tradeoffs in Supplier Attribute Ratings in Supplier Selection across Strategic versus Non-Strategic Purchases” Derrick Boone Sr., Michelle D. Steward, James A. Narus & Michelle L. Roehm Pages: 97-109 https://www.tandfonline.com/doi/full/10.1080/1051712X.2020.1748319 JOURNAL OF BUSINESS-TO-BUSINESS MARKETING 2021, VOL. 28, NO. 1, 1 https://doi.org/10.1080/1051712X.2021.1922176