Physical Strength as a Heuristic Cue of Political Conservatism

Social bargaining models posit physically formidable men tend to pursue strategies for acquiring resources and status through direct competition and promoting hierarchical social organization. Previous research indicates that formidable men espouse more conservative political viewpoints, as a means of advancing social policies favoring use of aggressive bargaining and hierarchy-maintenance strategies. If the mind is designed to utilize probabilistic cues of behavioral strategies, physical strength may function as a heuristic cue of political conservatism. Participants in three studies inferred conservatism of physically strong and weak men. Physically strong men were consistently perceived as more conservative (Studies 1 and 2). Inferences from strength cues were moderated neither by type of conservatism (i.e., fiscal versus social) nor presence of wealth cues. Inferences further extended to tradition-based and libertarian moral foundations domains (Study 3). We frame results using an affordance management framework, suggesting individuals utilize cues to formidability as heuristics to infer political attitudes.