The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments

•This research studies consumer responses to biophilic design in consumer environments.•Consumer environments rich in biophilic design elicit the friluftsliv response.•Friluftsliv response: connection to place, blend of drive and contentment reactions.•Friluftsliv response fosters affective modulation by balancing drive and contentment.•Biophilic design reduces situational consumer anxiety and increases retailer choice.