Characterizing Embedded Web Browsing in Mobile Apps

Modern mobile operating systems support displaying Web pages in native mobile applications. When an app user navigates to a specific location containing a Web page, the Web page will be loaded and rendered from within the app. Such kind of Web browsing, as we call embedded Web browsing , is different from traditional Web browsing, which involves typing a URL on a browser and loading the Web page. However, little has been known about the prevalence or performance of such embedded Web pages. In this paper, we conduct, to the best of our knowledge, the first measurement study on embedded Web browsing on Android. Our study on 22,521 popular Android apps shows that 57.9 and 73.8 percent of apps embed Web pages on two popular app markets, that is, Google Play and Wandoujia, respectively. We design and implement EWProfiler, a tool that can automatically search for embedded Web pages inside apps, trigger page loads, and retrieve performance metrics to analyze the embedded Web browsing performance at scale. Based on 445 embedded Web pages obtained by EWProfiler in 99 popular apps from the two app markets, we investigate the characteristics and performance of embedded Web pages, and find that embedded Web pages significantly impede the app user experience. We investigate the effectiveness of three techniques, i.e., separating the browser kernel to a different process, loading pages from the local storage, and pre-rendering, to optimize the performance of embedded Web browsing. We believe that our findings could draw the attention of Web developers, browser vendors, app developers, and mobile OS vendors together toward a better performance of embedded Web browsing.