Balneal resources management of lake techirghiol in international tourism integrator concept

Regulating, monitoring and controlling the use of sapropelic mud for therapeutic purposes should be a major concern of the local and the central public administration, upon the long-term management of the Romanian natural heritage. As the owner of one of the richest and oldest historical and balneal heritage of Romania, Techirghiol resort is concerned on developing the methods and means to provide the restoration, conservation and sustainable use of its natural dowry. It is the Techirghiol Lake Nature Reserve placed inside the ROSPA 0061 Lake Techirghiol (which is also RAMSAR site). The management project of a team from the Techirghiol Balneal & Recovery Sanatorium specialists requires the development of an integrated catalog for the treatment and of joint consultancy services and reservations addressed to the Romanian and foreign tourists, a database adapted to the specific individual needs, but also to the profile of the social tourism, a dominant within this coastal area. Even if it is a spa only partially dependent on the seaside offer, the Techirghiol Balneal and Recovery Sanatorium presents a balanced seasonality of all seasons, with obvious peaks in July and August. Adding to the socio-balneal tourism profile of Techirghiol a new, rapidly growing global wellness profile is a managerial priority that provides the treatment as a major medical procedure but also the need to maintain and improve patient well-being that involves the changes of the behavioral approach towards the health care recipient. This involves fitness, spa, preventive and homeopathic treatments, anti-aging treatments with Gerovital, Aslavital, a bio food, recreation places such as Botanical Gardens of the city or minigolf spaces, conference support, a Sanatorium library, film evenings, poetry, plastic exhibitions, etc. Although medical and wellness tourism at first glance seems to involve fundamentally different activities that respond differently to the needs of the patients and the tourists, they may be complementary, providing benefits not only to the medical act but also to the development of the local community. The marketing strategy of the Balneal & Recovery Sanatorium Techirghiol offers healthcare and spa products, in line with international demand, featuring those spa products that effectively target potential customers.