Marketing Efficiency Analysis of Women Cassava Processors In Oyo State, Nigeria

This study analyzed profitability and marketing efficiency among women cassava processors in Oyo State, Nigeria. A multi-stage sampling method was employed to select one hundred and eighty (180) women cassava processors. Primary data were collected through a structured interview schedule and the data collected were subjected to descriptive, budgetary, and ordinary least squares regression analyses. Findings revealed that the mean age of respondents was 43 years while 25.6 percent of them had no access to formal education. Majority (82.2%) of the processors were married with a mean household size of 8 members. The BCR of 1.5 revealed that cassava processing is a profitable enterprise in the study area. Marketing efficiency value of above 100 percent indicates that respondents were able to cover the costs of value addition plus marketing and made a profitable margin. Levels of formal education and enterprise experience acquired had significant effects on marketing efficiency of respondents. Processors are encouraged to form cooperative groups or trade unionthrough which they could jointly invest in modern processing facilities and organize educational workshops / seminars for members’ benefit.