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The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs

Ibrahim Daud, Dewi Nurjannah,Achmad Mohyi,Titiek Ambarwati,Yoyok Cahyono, Andrean Eko Haryoko, Agus Leo Handoko,Riyan Sisiawan Putra,Hadion Wijoyo,Aris Ari-yanto,M. Jihadi

International Journal of Data and Network Science(2022)

Cited 19|Views2
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Abstract
The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.
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Key words
digital finance,digital payment,digital marketing,finance performance
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