Factors Affecting Customer Satisfaction among Filipinos in Online Grab Delivery during COVID-19 Pandemic: A Structural Equation Modeling Approach

Zachariah John Belmonte, Via Nicole Jalbuna, Jeddalyn Deligos, Jhena Alliah Viray

2021 62nd International Scientific Conference on Information Technology and Management Science of Riga Technical University (ITMS)（2021）

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摘要

E-Commerce models such as online purchases of supplies, food, and transportation have grown considerably in the Philippines during the COVID-19 Pandemic. The goal of this study is to figure out what factors impact Filipinos’ satisfaction with online Grab Delivery. Structural Equation Modeling (SEM) was used to validate the measurement model and assess the model’s causal relationship. The analysis ...

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Customer Satisfaction,e-commerce,Online Grab Delivery,Structural Equation Modeling

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