How early acquired phonemes present in words (or brand names) can evoke the expectations of sweet tastes

Abhishek Pathak,Gemma Anne Calvert,Kosuke Motoki,Jaewoo Park

Food Quality and Preference（2022）

Cited 4|Views3

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Abstract

•Link between the age of acquisition of phonemes and tastes was investigated.•Early (vs. late) acquired words were associated with sweet (vs. bitter) tastes.•Early (vs. late) acquired phonemes were associated with rounded (vs. spiky) shapes.

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Key words

Sound symbolism,Age of acquisition,Phonemes,Taste,Sound branding,Crosssmodal

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