The Effects Of Tourists' Destination Culinary Experience On Electronic Word-Of-Mouth Generation Intention: The Experience Economy Theory

This study combines the experience economy theory with perceived value theory to explore the mechanism of how e-WOM regarding culinary tourism in social media is generated from tourists' culinary experience in a destination. This study indicates that different realms of destination cuisine experience have different roles in influencing perceived functional and emotional values, emotional value is the major source affecting tourists' satisfaction with and memory of the destination cuisine experience, and memory takes a major role in the e-WOM generation intention. Among the four realms of the cuisine experience, entertainment has the greatest total effect on e-WOM generation intention.