Ibero-American Megacities In The International Media. Global Prominence And Climate Change

This research analyses the presence of Ibero-American megacities in foreign digital media within the specific field of climate change. The objective is to determine the use of this channel to influence public opinion and decision-making institutions. To this end, the representation of 30 Ibero-American cities in journalistic texts related to climate change in the digital media with the highest penetration (Spiegel, 20Minuten, DR News Het Laatste Nieuws) in those countries that host some of the main global governance institutions on environmental issues is studied: the United Nations Framework Convention on Climate Change (Germany), the Intergovernmental Group of Experts on Climate Change (Switzerland), the European Environment Agency (Denmark) and the Commission's Directorate-General Climate Action European (Brussels). The results reveal the cities to have little prominence. It also demonstrates that the organisation of major events is the most effective mechanism for occupying media space. These conclusions concur with the results obtained for four city networks: C40, Eurocities, United Cities and Local Governments and 100 Resilient Cities.