Does the origin of inputs and processing matter? Evidence from consumers’ valuation for craft beer
Food Quality and Preference(2021)
Abstract
•Consumers value the localness of inputs and localness of processing differently.•Generally, Indiana brewing was preferred to Great Lakes and US brewing.•Preferences for hops origin levels are heterogeneous.•Localness perception affects consumer evaluation for origin attributes.•Dimensions of localness are complements or substitutes depending on consumer segments.
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Key words
Choice experiments,Craft beer,Hops,Local food
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