Seasonal variability in flower lifespan in common chicory (Cichorium intybus L.)

•Flower lifespan is a critical factor in pollinator attraction.•The flower lifespan in common chicory is negatively influenced by the onset of the pollination process and by pollinator availability.•The flower lifespan positively correlates with time of the season.•Seasonal changes are stronger predictors of flower lifespan than pollinators.