The Role Of Credit Sequences As Packaging And Brand Of The Film

The credits, as the first and last point of contact between film and viewer, could work as film packaging. The aim of this research is to analyse the sequences of credit titles of a sample of international films and to differentiate the graphic elements that identify their role as packaging and visual mark. A methodological triangulation is proposed, supported by a microanalysis of the primary attributes involved in their design, and a survey to contrast such data. The results infer that, effectively, the credits work as packaging and brand of the film, by facilitating its identification and differentiation, and connecting emotionally with the consumer.