Entrepreneurial Intention And The Influence In Of Planned Behavior And Human Values Theories

Based on Ajzen's (1991) Theory of Planned Behavior (TCP) and Schwartz's (2001) Theory of Human Values (THV), the objective was to measure the influence of planned behavior and human values on entrepreneurial intention (IE) of university students. The method was quantitative and the design was descriptive. The sample included students from the 3rd and 4th years of 11 undergraduate courses in Administration, in the Southwest of Parana, Brazil. Data collection used: Entrepreneurial Intention Questionnaire (QIE), by Linan and Chen (2009); Values Profiles Questionnaire (PVQ), by Schwartz (2001); three items on the Entrepreneurial Intention Scale, by Thompson (2009); and Sociodemographic Questionnaire. Through the Multiple Linear Regression analysis, the TCP results showed that the Personal Attitudes construct was the most influential in IE, in relation to the others. The Perception of Behavior Control was placed in second place. For the constructs of THV, the self-promotion values were significant, positively influencing the students' IE. The TCP-based model explained 51.1% of the variance in IE and the THV model explained 51.8% of the variance, constituting average values. The joint adoption of the two models allowed complementing and expanding the theoretical perspective of measuring EI. It allowed students to show their interest in the entrepreneurial career, through Personal Attitudes, Perception of Behavior Control and Human Values. This perspective is new, unprecedented and original. There is a need for the researched HEI to turn to the effective adoption of entrepreneurial education, due to the interest shown by the students.