Redefining Cirebon Batik Into An Environmentally Friendly Icon Of West Java

This study aims to examine the possibility of developing Mega Mendung batik as an Eco-product in the Trusmi Batik Center Area, Cirebon, West Java, Indonesia. The benefit of this research is to increase the practical knowledge of processing Batik products and to make the sample products as a reference for similar products. This research uses a qualitative approach. Data collection techniques used are observation, interviews, and documentation regarding natural dyes and batik making techniques. The results of this study indicate a positive impact in the development of the Mega Mendung batik as an Eco-product in the Trusmi Batik Center Area. First the Mega Mendung batik was developed using conventional methods without natural ingredients. Then natural dyes were used for the Mega Mendung motif, which are red-blue coloring, with a red cloth background and blue gradation on the motif. Campaign also conducted through Eco-promotion, Mega Mendung batik now has a much higher selling value based on the type of natural batik fabric, such as in printed batik, embroidered batik cloth, and contemporary batik. In the future, this Eco-product development needs to be continued for Mega Mendung batik to stay as one of the distinguished culture of Cirebon.