Analysis Of Consumer Preferences Regarding Tourism And Roural Tourism Activity In Hunedoara County

In the last years the share of tourism in the Romanian GDP has grown steadily and started to represent an important part of the Romanian economy. An important aspect of the tourism industry is represented by the rural tourism which have a high growth potential in our country. At present, rural tourism and agritourism represent only a small part of total tourism, but this niche has increased significantly in the last years. The rural areas of Romania attract many tourists from the country and from abroad who appreciate them due to the picturesque landscapes and the cultural habits kept by generations. In order to be able to find out exactly how this activity can be improved, a quantitative research based on the questionnaire method was performed. This research aims to find out what are the main characteristics that tourists look for when choosing how to spend their holidays and how important are certain aspects in the decision of choosing the tourist destination. The paper aimed to analyze consumers' perceptions and expectations regarding rural tourism and agritourism in Hunedoara county, Romania. The results revealed that the majority of consumers who answered the questionnaire had a positive opinion about rural tourism, which was found in the top of the preferences of consumers who choose to spend their holidays in Romania.