Radio In The Digital Age, Case Study: Cope Programs Created To Be Consumed Exclusively Online

Technological advancement has brought more developed, agile and powerful mobile devices along with the emergence of 40 and optical cable have been the perfect crop for podcasting, which has brought new forms of radio consumption and develop proactive consumers. Consequently; broadcasters have created a kind of programs that have not been issued through the waves and is now housed in the websites of the main Spanish chains. The most committed to this new form of broadcasting is the COPE and undergoing case study. They are analyzed through quantitative and qualitative methods: two emissions of each of the 16 programs. The results indicated that are downloadable and are issued only through the Internet, that its duration is variable being the most used all sorts of information and opinion, the content is different from traditional radio, which feature 'although most advertising self-promotion, and finally all of them have Facebook pages and Twitter; on the other hand, they are preferred by listeners, share links to programs and say about them.