Product Ranges Price Strategies

Most companies no longer offer a single product for sale but rather a range of products, which complicates the approach to substantiating the price strategy. The disappearance of single-product offers has distorted competition and has complicated the substantiation of the price strategy. If the company's products are independent in terms of production and sales, their prices should be determined separately. Otherwise, it is not possible anymore to take into consideration a product price strategy but rather a product range price strategy, so the company will have to substantiate its prices so as to maximize the profits of the whole range of products.The aim of this paper is to highlight the essential elements underpinning price substantiation for product ranges in order to maximize the company's profit.