An Examination of Risk Perceptions and Protected Health Information Disclosure Intentions: A Construal Level Theory Perspective Emergent Research Forum (ERF)

As the healthcare industry becomes increasingly digitalized, the promise of increased quality patient care must be weighed against the negative consequences of data breaches that include protected health information (PHI). In this paper, we develop a research model by integrating construal level theory as an antecedent to privacy calculus, operationalized as perceived privacy risk and perceived benefits, and privacy concern to explain PHI disclosure intention. We plan to test this model using scenario -based factorial survey. In doing so, we provide guidance to healthcare organizations seeking to alleviate privacy concern that may inhibit disclosure of PHI necessary for ensuring quality patient care.