What Do Managers Want? Transparency And Obscurity In The Company'S Strategic Management

The general management of any company must clearly state the broad guidelines it wishes to give the company, i.e. its vocation, the levels of performance it must achieve, the place it wants to occupy in the field of activity, and so on. This is done in order to further guide the process of strategic reflection. The transparency in communication, the system of values, norms and aspirations of management, and the degree in which they are respected are the most important aspects in the strategic orientation and corporate governance of a company.Management decisions directly affect the company's evolution and performance, with direct impact on the satisfaction of all those involved (employees, unions, shareholders, clients, suppliers, and others). Without a system of management rules, values and aspirations based on principles and rules that are fair and transparent for all involved, we cannot talk about qualitative performance in an organization's strategic management, regardless of its nature (economic, social, political).In this paper, we will address a very timely, very delicate and poorly addressed issue in Romania, namely that of transparency and obscurity in managerial activity, with direct consequences on the quality of strategic management within a company and its performance.