E-Engaging India: E-Democracy Strategies For Empowerment And Civic Participation

E-Governance, inclusive of e-democracy, e-government, and e-business, has the power to improve processes, connect citizens, and build interactions with civil societies. The infusion of Information Communication Technologies (ICTs) by the governments, civil society organizations, and political institutions to engage citizens, have promoted greater participation in the process of governance. E-Democracy encompasses all forms of electronic interaction between the elected government and the electorate. Examples include e-voting, e-consultation, e-representatives, e-campaigning, online deliberative polling, e-petitions, and e-referendums. India is the largest democracy in the world and a frontrunner in the use of ICTs for e-governance and e-democracy. The last few elections witnessed a surge in the use of new technologies inclusive of Internet, social networking, and mobile technologies, alongside the traditional forms of electioneering. This chapter examines the e-governance and e-democracy strategies, and the innovative new media technologies used by political parties, industrial corporations, and other organizations that have e-engaged the citizens.