Requirements Development Of Wine Based On Consumers' Behaviors: Take Consumers In Wuhan As An Example

The first step to establish the requirements development process is to understand the customers' demand. Since the culture and atmosphere of drinking grape wine have not been well formed in China, this paper conducts investigation through the mass consumer groups in Wuhan and input the data into Excel, using the data to analysis the consumer behaviors analysis from the social classes, the feature of demand and the consume motivation of them. Combined with the consumer culture of wine as well as Maslow's Hierarchy of Needs, the author establish the theoretical models of requirements development, in which the influencing agent, value transfer/delivery and senior motivation should be on the top. And the survey shows that the development of grape wine in China has a very bright future.