Analysis Of Protocol'S Discourse Through Spanish Press

The protocol, from its beginning, has been adapting to big transformation that it's been experience our society and it became to more usefulness. Even though, The Mass Media don't reflect this reality and keep reflecting the protocol as something clings in the past, almost like something "old': In this article, I try to show up the negative reality that it lives in The Spanish Press, to express the harmful influence that has for the protocol's image in our society This tool performs a great work in so many fields, but we can't forget the Mass Media's influence. Therefore, this rigorous discursive analysis will show up the negatives connotations of discourse of protocol in Spanish press, with its unfavorable final results. That is way, in this work I defend the importance the pairing of protocol and Mass Media, indispensable to a correct management of communication.