Growth Management Of Digital Health Care Service Start-Ups California Case Studies

Numerous universal models and frameworks have attempted to clarify management priorities during the early stages of business growth. However, a need for focused and context-specific analysis exists. This study seeks to clarify the early development of digital health care service firms in Southern California. To summarise the research problem, the authors ask these questions: How do the experiences of managers in digital health care service start-ups relate to the stage framework assumptions in Californian contexts? What context-specific viewpoints should be considered when using stage frameworks in the Californian context? In this explorative multiple case study, we devise and test a four-stage framework describing the early stages of digital health care service firms, through five case studies. The study utilises the sequential incident technique (SIT) and semi-structured interviews in data collection. The applicability of the framework will be clarified in this study; moreover, an analysis of context-specific viewpoints will be provided. It is necessary to recognise these viewpoints when applying this framework to Southern California. The research focus of this study is limited to the context studied, which limits the applicability of the explorative and descriptive results to other contexts. The results of the study may be used effectively in intermediary organisations and companies as a framework for predicting the managerial challenges and opportunities in the early stages of digital health care service firms. These context-specific viewpoints and their effect on the early stages of companies have not been broadly studied. Thus, this study provides new insights into growth management in the studied context.