An Analysis Of Mainland Chinese Outbound Travellers To Hong Kong

The purpose of this paper is to analyze the current trends of the Mainland Chinese Outbound travelers to Hong Kong. According to the World Tourism Organization's forecasted figures, China will be the fourth biggest generator of outbound tourists in the world (WTO, 1997). Currently China generates more than 27% of the total tourists to Hong Kong, and is the biggest market for Hong Kong. Given the importance of this market, this study attempts to find out how the trend of outbound travel and market performance has been developed, what the main social, economic, and political factors are affecting the emergence of the China outbound market; and what the policy implications are for the tourism industry in Hong Kong and Asia Pacific.