Design for Motivation: Evaluation of a Design Tool.

Design for motivation constitutes a design practice that focuses on the activation of human motives to perform an action. There is an increasing need to design motivational and engaging mechanisms for voluntary systems, such as innovation platforms, where user participation is a key target. When designing for motivation, a challenge of the early design phases is the selection of appropriate design tool and strategy. The current work presents a design tool, namely DEMO (DEsign for MOtivation), and evaluates its design process. The tool provides multidisciplinary teams with a user-centred, structured method to ideate and ultimately develop a consistent design plan to engage the users of innovation platforms. The evaluation study analysed the tool’s contribution to the design of motivational innovation platforms, utilising three data collection methods: a protocol analysis, interviews and questionnaires. The results discuss the experiences of 32 users with the development of motivation concepts, the group and the user activities, as well as their creativity aspects. Structured processes and the use of artefacts were found to be productive practices in the early design phases. The results also highlight the importance of multidisciplinary and user-centred teams that can enhance collaboration and communication during the design processes.