Behavioral Mapping: A Patch of the User Research Method in the Cruise Tourists Preference Research.

In recent years, cruise travel has become an important branch of tourism. However, the existing cruise function system is designed based on the Western lifestyle and is not entirely suitable for Chinese tourists. Therefore, it is necessary to carry out user research on the usage preferences of Chinese tourists. Considering the specicularity and complexity of cruise space, this study adopts a novel user research method: Behavior Mapping (BM) method, which can be used to understand the unique behavior path of Chinese tourists and analyze their demands. In addition, the BM method was also used combined with the observation method and in-depth interview method in this study. The results show that BM is a good supplement to other research methods and can make the research results more comprehensive and accurate.