Linkage Between Gamification and Moral Organisational Climate.

AHFE (17)(2020)

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摘要
Moral organisational climate is directly related to employee motivation, retention and efficiency of work because it has a common goal and reveals the main moral values of an organisation, relations among employees, and formal recognition and enhances what is so important for Y and Z generations, tech lovers, who usually are defined as very dynamic individuals seeking interesting work, good atmosphere and interpersonal relations. In this context, gamification as one of modern methods has become an increasingly more popular human resource management instrument in practice. Gamification tends to increase engagement in an organisation and motivation and improve teamwork, interpersonal relations and work efficiency. Despite that, it is still a relatively new phenomenon and science lacks the empirical evidence of the usefulness of this concept in human resources management, and especially of the linkage between gamification and moral organisational climate. The aim of the paper is to identify the linkage between gamification and moral organisational climate. Mixed research methods were applied for this research: content analysis was used to identify gamification elements applied and their nature; and quantitative study was chosen for the evaluation of the linkage between gamification and moral organisational climate.
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关键词
Gamification, Moral organisational climate, Motivation
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