Student Satisfaction through an Adaptation of the SAM Method—An Analysis from Consumption to Post-Consumption in Higher Education Degrees

The higher education market is experiencing a duality between meeting financial and academic goals. In both perspectives, the search for student/consumer satisfaction is a reality. The methods for measuring student satisfaction, in the Brazilian scenario, are mostly based on marketing metrics, without a real understanding of the students' feelings and perceptions. Given this scenario, the question...