Attention-Guidance Method Based on Conforming Behavior of Multiple Virtual Agents for Pedestrians

Humans observe the behavior of others and exhibit conforming behavior according to the situation. In this study, we propose a method to change the user's walking behavior and attention by changing the ratio of multiple virtual agents in action. We verified whether the attention to a poster on the wall and the walking behavior of a pedestrian changed according to the type and proportion of actions exhibited by multiple agents presented to a particular pedestrian. The results showed that the participant's walking speed and attention to the wall advertisement changed according to the agents' walking behavior, such as deceleration and stopping.