Enhancing user experience through an HCI research tool. Case study: Cognitive Urban Planning platform (PUC)*

There is no doubt that the way people interact with computers has changed dramatically over the last decade. Human-Computer Interaction (HCI) plays an intricate role in the communication forms in a digitized and globalized world. HCI’s research tools, such as eye-tracker, allow analyzing user experience and measures where people are looking and how long it is influenced by cognitive processes beyo...