Exploring the views of community pharmacists on patient feedback on their consultations

Objectives To explore community pharmacists' (CPs) views on patient feedback on their consultations. Methods The study was conducted at community pharmacies in the East of England. Pharmacists employed at a large multiple pharmacy were invited to a telephone/face-to-face interview. Interviews were audio-recorded and thematically analysed. Key findings Six pharmacists participated and interviews yielded four main themes. Pharmacists shared views on benefits of collecting feedback (e.g. improving their consultations), potential barriers (e.g. bias) and associated resolutions (e.g. using anonymous questionnaires). Peer feedback was also suggested. Conclusions Patient feedback is welcomed by CPs and perceived useful for improving their consultations.