Vaccine for yourself, your community, or your country? Examining audiences’ response to distance framing of COVID-19 vaccine messages

Patient Education and Counseling(2022)

引用 17|浏览11
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摘要
•Framing the benefits at different levels (individual, community, country) affect vaccine willingness to vaccinate.•Cultural cognition influences individuals’ responses to different benefit framing messages.•Individuals with higher individualist and hierarchical value prefer individual-centered COVID-19 vaccine promotion message.
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关键词
Vaccine message,Cultural cognition,Benefit frames,Health communication
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