The Influence of User Culture on Website Usability
International Journal of Human-Computer Studies(2021)
Abstract
•Implementing culturally preferred design elements can positively influence website usability•Cultural differences in task completion rates are linked to the use of deep vs broad page navigation structures•Heatmaps show that Australian users focus on textual menu items, whereas Chinese users scan the whole page•Chinese user performance was less affected by Western page design, suggesting that familiarity plays a role
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Key words
Usability,User experience,Task performance,Usability factors,Cross-cultural web,Website
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