The Critical Factors Selection to Develop Indonesia as a Medical Tourism Country – as An Example of AHP

This paper aims to help decision-makers select the most significant critical factors to develop the medical tourism industry in Indonesia to compete and face at the international level. Based on the literature review, four criteria and 12 sub-criteria were adopted in this study to evaluate and select the suitable factors using an AHP method (software package – Expert Choice 11.5). The selection of 8 experts was from the ministry of health, a health professional in a hospital, a travel agent, and an experienced customer. Finally, the results indicated the sub-criteria ranking from quality criteria, such as medical expertise/workforce and hospital accreditation, performed the best for overall ranking and the critical factors in developing Indonesia as a medical tourism country.