Application of untargeted volatile profiling and data driven approaches in wine flavoromics research

•Flavoromics research relies on the application of untargeted and data driven approaches.•Flavoromics establishes relationships among wine composition and sensory properties.•Untargeted volatile profiling is a powerful tool in wine flavoromics research.•Data driven wine research generates knowledge to produce different wine styles.•A better marketing strategy can be developed based on consumer preference.