A Novel CTR Prediction Model Based On DeepFM For Taobao Data

LinShu Li,Jianbo Hong,Sitao Min, Yunfan Xue

2021 IEEE International Conference on Artificial Intelligence and Industrial Design (AIID)（2021）

Cited 3|Views3

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Abstract

CTR(click through rate) prediction is a useful tool for enterprises to get the customer's preferences and usually applied in recommender system and advertisement. With the development of technology, there are many machine learning algorithms are proposed to predict CTR, such as generalized linear model, factorization machines and deep neural network. However, all of these models owns disadvantages...

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Key words

Measurement,Machine learning algorithms,Neural networks,Training data,Manuals,Predictive models,Tools

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