Urban logístics: origin of a strategy for creating shared value

The city is the natural epicenter of a nation's economy. In it coexist not only a large number of extended enterprise but also a large part of the population of a country. Hence, stakeholders in the extended company as a socio-economic system based on the environment, should ensure that it is sustainable and enduring over time. For this reason, this article presents the design of a Win-Win business strategy, supported by a coordination mechanism through collaborative and cooperative contracts, based on the joint inventory in conditions of volatility, uncertainty, complexity and ambiguity, for an urban environment of an extended enterprise of shared economy. As a result, the efficient loading unit as a mechanism for creating shared value balances the technical-economic efficiency, between the contrasting make to stock and make to order strategies.