The quest for authenticity and peer-to-peer tourism experiences

This article explores the role of peer-to-peer tourism experiences in the tourism quest for authenticity. Specifically, it analyses the influence of the consumers’ perception of the benefits derived from such typology of experiences, their traits, and attitudes on their perception of a superior authenticity. This research, piloted in Mallorca (Spain), shows that the perception of peer-to-peer experiences providing non-economic benefits, together with a positive attitude towards the sharing economy are the most influencing factors. Findings suggest that destinations may enhance their competitiveness by rethinking their product portfolio and deploying specific value-based segmentation and targeting approaches.