ANALYSIS OF THE MULTIDIMENSIONAL IMPACTS OF CORONA VIRUS DISEASE-2019 (COVID-19) PANDEMIC

Purpose of the study: The twenty-first century has witnessed numerous impacts of the novel Corona Virus Disease-2019 (Covid-19) pandemic in different walks of life across the globe. The present study was designed to get a societal response regarding the multifaceted impacts of the Covid-19 pandemic on the lives of the populace of the study locale.\r\nMethodology: The researchers selected a qualitative research approach for gaining in-depth insights on the issue at hand, wherein the data was collected from the potential participants through purposive sampling. The In-depth Interviews were conducted in district Swat which is one of the most affected districts from Covid-19. The In-depth Interview was used as a research instrument. The data was analyzed through thematic analysis.\r\nMain Findings: The study findings revealed that human lives are severely affected by the Covid-19 pandemic. The routine life cycle was badly affected, and people were confined to their houses. Like other parts of the world, different sectors like education, health, rituals, social interaction, travel, and tourism are desperately affected. Resultantly, it drastically raised the socio-cultural and economic (especially unemployment) unrest situation in the region. Apart from these consequences, due to the Pandemic scenario, various socio-cultural rituals, events, and activities were at a halt due to the imposition of social distancing measures.\r\nApplications of this study: The findings can be utilized/generalized in the normal course of life keeping in view the multidimensional impacts of the Covid-19 in the region. This study could be utilized for future research studies on the same issue.\r\nNovelty/Originality of this study: Besides, the study has immense significance, such studies are novel in the region with such a distinct perspective that covers various aspects of the impacts of Covid-19 using a qualitative research approach.