Online Destination Image Generated by National Tourism Organizations Hosed WeChat Official Accounts
2021 7th International Conference on Information Management (ICIM)（2021）
Abstract
This study investigates the online image presented in National Tourism Organizations (NTO) generated content in WeChat Official Accounts (WOA). Content analysis was employed and the results showed that several destination image dimensions have been revealed. The current study contributes to the literature by exploring the online destination image attributes generated by national tourism organizati...
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Key words
social media,WeChat,destination image,marketing
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