A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time

Journal of Strategic Marketing(2020)

Cited 35|Views3
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Abstract
This study represents a scholarly endeavour to explore the effects of Covid-19 perceptions on customer orientation via job insecurity, burnout and workplace motivation alongside generational effect...
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Key words
Covid-19, job insecurity, burnout, motivation, customer orientation, generational differences
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