Labels Available on Branded Men’s Readymade Garments

Earlier fabric was made up entirely of one fiber type and people preferred to wear tailor made garments. But due to industrialization, advancement in technologies various type of fabric and readymade garments are available in market. Due to this, consumer need and demand continuously change with the time and availability of the products. In regarding this, the wearing style of people changed and now they prefer to wear readymade garments. Nowadays, buying of fabric and selection of readymade garments and their care are not as easy as in the days of our grandmother. In such situation and more in the absence of labels, information about product is given by the seller which may not be reliable. Thus, consumers are unable to judge the actual quality, cost and care of the readymade garment. In this situation, labelling works as tool for assuring customer regarding the quality, cost and care of readymade garments. Keeping in view these points the study was conducted to collect information about labels which are presented on readymade men’s wear. A self structure interview schedule was prepared. Fifteen owner of branded showroom from Rudrapur, Uttarakhand were purposively selected as sample size. Interview schedule consist two part i.e., general information and specific information. Study showed that all readymade men’s wear categories i.e., casual, formal, winter, groom and sport wear had labels pertaining information of size, brand labels, company name, bar code and care. It was also found that maximum number of labels, presented in inside the side seam and at centre back of the garment. Temporary label of tag type was present on all the readymade garments.