Development of ‘Goatvision’- An Android based Mobile Application for Goat Farmers

The present study entitled “Development of ‘GoatVision’- An Android Based Mobile Application for Goat Farmers” was conceptualized with the objective of developing an android based mobile application in local language. An exploratory research design was used for the present study. A total of 60 respondents were selected by purposive random sampling from Pune and Satara districts of Maharashtra to assess the information needs of the goat farmers and to study the effectiveness, perceived utility of developed mobile application. The data was collected through structured questionnaire and was administered to the respondents through personal interview method. On the basis of information needs of goat farmers, ‘GoatVision’- an android based mobile application was developed on feeding and health care practices. After development of mobile application, it was again tested to see its effectiveness. The results revealed that the majority of goat farmers had perceived the information to be very effective in enhancing their knowledge regarding feeding and health care practices (56.67%), about 50 percent of the respondents opined that the content was appropriate to the topic presented, 85 percent perceived it to be presented in a precise way, 65 percent felt that it was ‘very simple’ to understand and 50 percent of the respondents opined that the overall look was good and, has the ability to arouse curiosity and interest (75%). It was perceived to be highly useful by 70.00 percent of the respondents. The android based mobile application was viewed as a useful tool by the goat farmers and many such apps can be designed in local language to deliver the information in the field of animal husbandry in the simplest manner which would be proved to be benignant for the livestock owner.